Contrary to popular belief, India is a global leader in beef export so what we are using is essentially waste material. In reality, leather is a byproduct of the meat and dairy industries. The hide would otherwise be discarded as waste. At the heart of it, we are not creating, we are re-purposing. 

Sustainable choices don't stop at the product. They extend to how that product reaches you.

At TICH, you'll find no bells whistles tissue ribbon when you receive a TICH (unless you expressly ask)!. Our packaging is minimal, re-usable and recyclable. Most of our orders go out in re-purposed packing material/boxes. Most of our orders go out in repurposed packaging materials and boxes. What can be reused, is reused.

We think the bag should do the talking — not the box it came in.

This is perhaps the most straightforward argument for leather — and one that has a direct, measurable impact on waste. With the right care, leather can be passed down generations. It can be endlessly refreshed and repaired; it neither deteriorates nor disintegrates; it is all-weather resistant; continuing to make it a historically sustainable choice. 

A synthetic or PU leather bag — no matter how good it looks on the shelf — typically begins to peel, crack, and disintegrate within 2–4 years of regular use. And when it does, the entire bag goes to landfill. Because synthetic leather is a plastic-based material (polyurethane or PVC), it does not biodegrade. It stays in the environment for hundreds of years.

When you buy a leather bag in India, you're not just buying a bag. You're choosing to not buy 5–10 replacement synthetic bags over the next decade. That's the real sustainability calculation.

At TICH, we believe: buy once, buy well, buy genuine leather.

Fast fashion is one of the biggest contributors to global textile waste. Brands produce thousands of identical units, many of which never sell and end up discarded or incinerated.

TICH works differently.

Because we make all our pieces in (very!) small batches, each design is hand-drawn and then consequently hand-cut, sewn and finished by a small team of masterjis and karigars. 

We produce in very small batches, which means:

• We never overproduce

• Every piece is made with intention

• Each bag carries the fingerprints (sometimes literally) of the craftsperson who made it

• Quality is checked at every stage, not at the end of a conveyor belt

This is slow fashion in the truest sense of the term. It's not a marketing phrase for us — it's simply how we work. Indian leather craftsmanship has a centuries-old tradition of this kind of considered, skilled, small-scale making.

At TICH, we carry that tradition forward.

The home of TICH has an eco-cert award, surpassing standards. Our in-house tannery ensures every hide is tanned under strict supervision, mostly with vegetable tannins, always non-toxic ones. + an in-house water filtration/recycling plant.

We use every bit of scrap of our hides! What doesn't go into bags, goes into small accessories that make for perfect add-ons to a set.